Having a social media strategy is important but a crucial aspect of it is having the accounts and its adminstrators organized and ready to handle issues.
“Don’t Fire An Employee And Leave Them In Charge Of The Corporate Twitter Account” – Susan Adams, Forbes
It is very important to have more than one administrator to your business social media pages. I have horror stories of companies who left all their social media on the hands of a very few or only manager and when that person is fired they are the only with access to sites. Gaining control back is very difficult and time consuming… given that the person doesnt delete everything or post embarassing things to your accounts.
Another issue with having only one administrator can be that person forgetting their password, losing their phone or a number of other unfortunate emergencies.
Here is a quick step-by-step on how to add administrators on the major social media networks. If you have problems please contact us for help.
- Click Settings at the top of your Page.
- Click Page Roles in the left column.
- Type a name or email in the box and select the person from the list that appears.
- Click Editor to select a role from the dropdown menu.
- Click Add and enter your password to confirm.
How do I manage roles for my Facebook Page? | Facebook …
Add or Remove Admins on Your LinkedIn Page | LinkedIn Help
The rather obvious lesson for employers in all of this: Take control of your social media accounts, change the passwords, and restrict access before you let go of the employees who run those accounts.